ALEX: And Pierre says owners of these stations didn’t believe that the black audience had spending power, and so the owners didn’t invest that many resources trying to reach a black audience. WLIB was so small, that it didn’t even broadcast full time. It went off the air in the evening. And so if you tuned in late at night looking for soul music, you’d hear instead the bleed from this huge superstation out in the midwest, WOWO, whose signal was so powerful, it would colonize other available frequencies on the AM dial, including WLIB at night.
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