So it was a big enough deal last fall when Superfly, the company behind Bonnaroo and Outside Lands, debuted the Lost Lake Festival. A big-time national promoter shone a massive spotlight on the Valley, generating heaps of attention (and millions in economic impact, per Phoenix radio station KTAR-FM). But with the cancellation of 2018’s festivities, it seems the story’s unchanged, with Phoenix losing valuable momentum in its continued emergence as a nationally celebrated musical destination.
“I imagine the Phoenix festival scene grew a little too fast and too quickly, and it’s starting to settle,” said Vito Valentinetti, co-founder of the website Music Festival Wizard.
It’s a bitter pill made easier to swallow with the news that Lost Lake isn’t some fluke. In 2017 and 2018, several big-name festivals canceled, including Los Angeles’ FYF Fest, Pennsylvania’s Karoondinha, St. Louis’ LouFest, and California’s XO Fest. Regardless of the reasoning, Valentinetti noted that these are all part of a greater festival bubble.
“We’ve been running MFW for 10 years and the idea that there’s a festival ‘bubble’ has been around nearly the entire time. Festivals get canceled every year for a variety of reasons — poor ticket sales, local backlash, and the weather, just to name a couple. I do think that we’re more hyperconnected now that we were 10 years ago, so these failures see far more visibility.”EXPAND Odesza fans at Lost Lake.
Source : https://www.phoenixnewtimes.com/music/the-real-story-behind-lost-lake-music-festivals-failure-11024962Thank You for Visiting My Website Check Out Our New Products !